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Use technology to your advantage!

Black Hat Search Engine Optimization, (SEO)

Black Hat SEO is a way to get your website to a good search engine results ranking in a sneaky (unethical) way. While this might sound like what you have been looking for, don’t put on that black hat until you know the consequences.
The results you achieve using black hat methods will be short lived. All of the major search engines know about the techniques used and will penalize or ban your site.

Invisible Text – Putting keywords and keyword phrases on a page using the same color for the text font and background.

Doorway Pages – HTML pages that are only seen by the search engine spiders and not the surfer. These pages are usually stuffed with keywords and are never seen by the surfer.

Keyword Stuffing – Putting tons of keywords on a page in useless dribble that no human would want to read.

Cloaking – This is how the doorway pages are used. A program has the IP addresses and agent names of the search engine spiders. When one of these spiders visits the site they will get a page optimized for the search engine. When a human visits the site they will see a different page.

Multiple Domains (Doorway Domains) – The idea here is that if you have many domains pointing to the same content you will increase your traffic and ranking. Sounds good, until the search engines see the duplicate sites and remove the mirror domains from the index. The search engines have enough clutter and do not need duplicate content.

The search engines are always looking for the ways Black Hat folks are abusing the system. When (not if) they find the offending site the results are never good!