Search Engine Marketing, (SEM)

Have you done a search for your business? How many companies are competing against you? There are so many factors to take into consideration when considering the placement of your “content”.

What is content? (sourced from Wikipedia)

Web content From Wikipedia, the free encyclopedia Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations. In "Information Architecture for the World Wide Web" (second edition, page 219), Lou Rosenfeld and Peter Morville write, "We define content broadly as 'the stuff in your Web site.' This may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. And we include future stuff as well as present stuff."

Content is great. We love content, but how is your content working for you? If you were to sit back and take a moment to think of your target customer or client, take away your expertise in your field, and speak their language. Is your message being delivered, or are you simply saying this is my company and this is what we do. Everyone has their own reality and their own understanding of that reality. We all live in our own worlds and delivering a message to everyone in a global fashion is unrealistic.

When we speak with a business owner we have to take a moment to reevaluate our sales approach. We often look to see what obstacles their industry is faced with and how we can assist them in avoiding the same problems that their competition encounters. One of our favorite clients used to say that he was simply a grain of sand on the beach. His business was circling the drain and he was turning to the web as his last ditch effort to keep his business afloat. He had tried advertising in almost every form of media. Being in an aggressively competitive, cold calling industry for more than 30 years, he was unfamiliar and resistant when it came to new technology. His business had a small staff and fortunately one of them was a bit web savvy. This staff member had designed his core website and was making minor changes. But his message was still not reaching the proper audience. Here is where we say stop and sit back to think of your clientele. Are you selling to that individual or a larger group? Take a good look at your website. Are you simply saying this is what my industry does and here is a little about me? Clearly that is not enough.
Network Teks is not just a web design or development company. We are also your marketing and PR department. We approach web marketing from the point of view of your clientele. We understand the hurdles and roadblocks that we all face when trying to deliver our message and we have a variety of solutions for you. Once we have created the proper content, your site will become a tool that will generate referrals.